I’m sure it’s obvious to most people who visit us, and perhaps painfully obvious, that I listen to a lot of music, flitting like a hummingbird amidst the fecund and constantly flowering garden of metal in search of nectar, nightshades, and sharp thorns. And although dark new delights never seem far away, some of them are so arresting that they freeze me in my flight, locked into the embrace of what I’m hearing. That was the effect of Хиус (Heeus), the new album by Neverending Winter, which is being released today.
The album is so creative and so captivating that it caused me to reflect again on the happenstance of location as it affects the global reach of a band or an album.
Neverending Winter are located in Tomsk in Siberian Russia. They lack the visibility that a substantial label or professional PR representation might provide. Because of their remote location and low public profile, it’s unlikely they would be able to mount tours across Europe, much less North America, and that in turn will likely make it even more difficult for them to attract the backing of organizations that could help expand the global reach of their music — although I have no idea whether they even have such ambitions.