(Andy Synn navigates both the hype and the hate surrounding the new album from Agriculture)
If there’s one thing I’ve learned during my time here at NCS – beyond just how much DGR loves …And Oceans – it’s that you can’t (and, often, shouldn’t) pre-judge a band based on its press-releases.
Case in point, the way that Agriculture were immediately hyped-up as “the next big thing” when they appeared on the scene – combining the suggestion that the band’s inevitable success was a foregone conclusion with an almost “pick me” like intimation that they “weren’t like other Black Metal bands” – felt more like a cynical attempt to astroturf a bandwagon rather than cultivate a reliable fanbase.
And while the band themselves didn’t necessarily help matters – the whole “spiritual sound of ecstatic Black Metal” thing quickly became a meme unto itself – I’ve never had any reason to question their integrity or their sincerity… even if their creativity hasn’t always been properly harnessed to its best effect.
But that (the latter part I mean, not the former) might just be about to (finally) change.
