METAPHORS — PART 2

 Mosh Pit  No Responses »
Nov 252009
 

feedlot

In the first part of this post, courtesy of Raffi Khatchadourian’s article in The New Yorker, I introduced you to Givaudan, the biggest manufacturer of flavors and fragrances in the world.  (For those of you who already knew about Givaudan, hot shit!).  This company and others like it manufacture flavors for addition to processed food and beverages.  They are constantly searching for new flavors, mixing and matching the chemical building blocks of known tastes, as well as mimicking existing flavors that are proven favorites with the livestock consumers.  Take Red Bull and other energy drinks, for example. Continue reading »

METAPHORS — PART 1

 Mosh Pit  No Responses »
Nov 242009
 

New Yorker 2009_11_23_p139

I read shit most of you wouldn’t go near in a hazmat suit.  Don’t ask me why.  But every now and then I come across something that makes it worthwhile, and I’m here to share it with you.

Case in point:  The Nov 23 issue of The New Yorker includes an article by one Raffi Khatchadourian called “The Taste Makers.”  And he means that literally.  It focuses on a Swiss company (with at least one factory in the U.S.) called Givaudan — the largest manufacturer of flavors and fragrances in the world.  There’s so much fascinating shit in this article, I had a nut-busting time figuring out where to draw the line in sharing it with you.  But in this multi-part post, I’ll give you the highlights and explain what (in my twisted way of thinking) this has to do with extreme metal. Continue reading »