In the first part of this post, courtesy of Raffi Khatchadourian’s article in The New Yorker, I introduced you to Givaudan, the biggest manufacturer of flavors and fragrances in the world. (For those of you who already knew about Givaudan, hot shit!). This company and others like it manufacture flavors for addition to processed food and beverages. They are constantly searching for new flavors, mixing and matching the chemical building blocks of known tastes, as well as mimicking existing flavors that are proven favorites with the livestock consumers. Take Red Bull and other energy drinks, for example.