I’ve sure been seeing a lot of “hipster” the last few weeks, as year-end lists of metal have been rolling out and people have been commenting on them. There are certain albums, mainly Deafheaven’s Sunbather, that routinely get blasted with the “hipster” label. Earlier today we even got a “hipster” comment on one of the lists we posted at NCS — applied to Ghost BC’s Infestissumam.
“Hipster” is a word I almost never use, mainly because I’m not sure what it means. I do know that it’s a disparaging, belittling, derogatory label of some kind. As used in the metal community, maybe it’s supposed to mean “not true metal” or “not good metal”. But the sense I get is that it’s used most often to mean “metal that people who aren’t metal heads like” — and apparently, the more non-metalheads who like a metal album, the worse it must be.
I definitely get the sense that Deafheaven have been victimized by that latter situation. The album is showing up on all sorts of year-end lists at big entertainment web sites, often mixed together with music from other genres such as indie and hip-hop. For some people, that seems to be enough to brand Deafheaven’s music “hipster metal”. I suspect something similar has happened to Ghost BC (I even wrote about the phenomenon here). This bothers me.