Pitchfork obviously qualifies for the part of our year-end LISTMANIA series devoted to re-publishing lists by “big platform” cross-genre music sites. Founded in 1995 by recent high school graduate Ryan Schreiber in Minneapolis, it has been based in Chicago since 1999 and has been owned by the Conde Nast conglomerate since 2015. From its humble beginnings, it now boasts an audience of more than 7 million monthly unique visitors.
It’s fair to say that most of those visitors aren’t metalheads. The site’s reputation historically was closely associated with independent underground music, and in the last 10 years their Album of the Year award has gone to Kendrick Lamar three times, as well as other hip-hop artists. This year it went to Lana Del Rey’s Norman Fucking Rockwell!. But as you see, Pitchfork also publishes a list of the year’s best metal.