I go through stretches when I fall behind in reading other metal blogs because I get too distracted by other things, like this blog — which I know all of you read every day, without fail, even if it means skipping a meal or a shower or letting your cat/dog fend for itself. Yeah, right. But I do always read Steff Metal‘s regular feature called Linking Horn because there’s always something interesting in there that I’d otherwise miss.
Her current Linking Horn feature linked to a Metal Insider piece I hadn’t seen which summarized a recent Nielsen Music and Midem report about music consumption habits. Some of what’s in that report wasn’t surprising — like the data showing that almost 50% of online users obtain their music from the internet without paying; the report found that neither digitally downloading a full album nor a single track reached 20%. What a shock.
But one item did surprise me: The survey showed that 58% of online users consume music by watching music videos through the computer and 20% watch music videos on their mobile phones. Granted, the survey wasn’t limited to any particular musical genre, and the numbers could be entirely different if you were to conduct a survey limited to metalheads. I know I don’t watch metal music videos that often because, mainly, they suck.
Usually, the videos are so bad that they detract from good songs and do nothing to make mediocre songs better. Instead, they seem to function more as bait than actual entertainment — a way of luring you into listening to a song or a band for the first time out of curiosity (because it’s faster than downloading), though sometimes I’ll watch one for a song I already know just to see what the band looks like. But I don’t claim to be like most people, and the study seems to verify that most people like to consume music (and probably print) when they can see pictures at the same time — which is why moving pictures make such attractive bait.
All of which is a windy lead-in to the real point of this post. Over the last couple of days I took the bait and watched some new just-released music videos, and for different reasons, I thought they were worth sharing. They feature music from Vreid (Norway), Stigma (Italy), Semargl (Ukraine), and members of Dreaming Dead (U.S.). (after the jump . . .)