On the morning of October 1, in a surprising move that we reported soon after it happened, Death Grips put up their newest album, No Love Deep Web, for streaming and free download. Why was that surprising? Well, they had signed a contract with Epic/Columbia to release two albums this year, and No Love Deep Web was supposed to be the second one.
Releasing it for free download didn’t seem like something your average big-name record label would approve. But Death Grips apparently wasn’t happy with the label’s decision to postpone release of the album until sometime in 2013, so they just self-released it anyway. At the time this happened, I wondered whether Death Grips really had given a big-time FUCK YOU to Epic, or instead had just launched a really clever marketing campaign that the label might have even known about and condoned.
Well, we got our answer to that question not long ago, because Death Grips posted on their Facebook page an image of a confidential e-mail dated October 1 from Epic’s chief in-house corporate counsel to the man who appears to be Death Grips’ manager, accusing the band of breaching their contract and demanding that the free download be stopped and that masters of No Love Deep Web be turned over to Epic immediately. To get a better look at the e-mail, click on the image above and you’ll see a bigger copy.
As we know, Epic’s demands weren’t met. So what are we to make of this? And where does this scuffle stand now?