Aw hell, here we go again.
The writing has been on the Facebook wall for a while, and I’m not talking about your writing. I’m talking about the invisible writing of Facebook’s programmers, the increasingly demonic sigils inscribed into the backbone of the Facebook monolith that determine what its users will and won’t see in their news feeds.
This isn’t the first time I’ve written on the subject of how Facebook manipulates the selection of content that each user will see, but the story is a continuing one, with a consistent theme. This is just the latest chapter in the company’s efforts to leverage their gargantuan user base for the extraction of more advertising dollars — including money that Facebook Pages can spend to “promote” their posts so that more people will see them.
Honestly, on a day-to-day basis I don’t pay much attention to developments such as the one I’m about to describe. Other people watch Facebook’s moves like a hawk, because they can have a big effect on big bidness. I generally avoid the subject because it makes me queasy. But my fellow metal blogger Angry Metal Guy recently alerted me to a new piece of intelligence that confirmed some of my recent suspicions — and I’m writing about it because misery really does love company. Continue reading »










