(We welcome Richard Street-Jammer with the following guest opinion. I will be sorely disappointed if we don’t see comments about this.)
Capital One’s youtube account posted the video above on December 27th 2012. If you’re reading this and can’t watch the video, it stars Dragonforce’s guitarists. They trade off leads as each one uses the Capital One mobile banking app on his cell phone. The narrator tells us that the app “lets us bank wherever, so you can keep doing what you are doing,” and then the guitars shoot huge bolts of lightning in space, because HUGE BOLTS OF LIGHTNING IN SPACE. If they’re not playing an actual Dragonforce song, I can’t tell; it sounds like a Dragonforce song, and Dragonforce has only written one song.
As metal band -> commercial appearances go, this one’s a pretty naked grab for cash. To my knowledge, the band has never taken a philosophical stance against hawking products other than musical equipment. (e.g., guitar and guitar amp sponsorships). Dragonforce is a professional band that falls on the fun and entertainment side of the artistic spectrum. They’re entertainers, and their music is a product.
I don’t know their band’s income, but I doubt they bank the kind of lucre we associate with being a rockstar. Given the downward trend in music sales, some extra money from doing a commercial spot can’t hurt. Relatively few bands are able to monetize their music in this fashion. Of those bands, even fewer still play heavy metal. It has happened before though. Suffocation did it a few years ago when they appeared in a History Channel television commercial. Based partially on a fan’s request, Falconer did a TV ad for Mini automobiles. While it does happen, it’s still a shock to see a metal band in a commercial.