
(The highly-anticipated debut album from Native American Black Metal artist Blackbraid is set for release this Friday, and our very own Andy Synn has some deep thoughts to share about it)
Hype… whether it’s the organic, grass-roots, free-range variety, or the artificial, astro-turfed, paid-for by your parents, kind… is a major part of today’s media landscape, whether we like it or not.
It’s not always a bad thing, by any means, but it sometimes becomes a bit of a self-fulfilling prophecy where, once a narrative about a band is established by an author or an outlet (or, increasingly, someone with sufficient twitter influence), that becomes the only story that gets any traction.
Case in point, Blackbraid I is not – as some have claimed, and even more have amplified – the “best Black Metal album of the year”, but it is a very good, occasionally unabashedly great, example of how Black Metal can serve as the perfect medium for anyone with a strong enough vision to express themselves.









