I got your soft serve right here. Dig in!
You know what “click bait” is, don’t you? You can’t spend any time web surfing without running into it. It’s like a dog turd on the sidewalk, except with ice cream on top to disguise the turd. It’s a way of writing headlines for web posts that will lure people into clicking through the links so the web-page proprietors will get more page views and earn a few extra nano-pennies of advertising. The headlines are always way over the top and sometimes downright false or misleading — the old bait-and-switch in the internet age.
I’m sick of seeing them on Facebook, even though I know what they are and never click on them. Well, almost never. I seem unable to resist any headline that includes the words “nude” and “Scarlett Johansson” in the same sentence. But maybe I’m being too moralistic.
I’m starting to see other metal sites use click-bait headlines. Maybe we should, too. Maybe people have become so inundated with this shit that if you don’t tell them whatever you’re writing about will make them cum immediately, they’ll figure it’s not worth their time. While we don’t advertise or make money from anything else we do, we do get a lot of psychic gratification from our traffic numbers. So maybe it’s time to join the crowd. Continue reading »










