(Andy Synn returns to his irregular series devoted to things that come in five’s, the focus of this one being metal album art.)
The phrase “never judge a book by its cover” was obviously uttered by someone who’d never found themselves stranded in a busy bookshop and frozen by indecision over which of the many, many options to spend their hard-earned cash on.
Of course while I agree with the sentiment in principle – style is no substitute for substance after all, and a shiny package is no guarantee of superior contents – the truth is that human beings are very visual creatures, and an eye-catching cover, one which hints at the themes and manifest delights contained within, can be the difference between finding a new reader and being consigned to the bottom of the bargain bin at the end of the month.
The same obviously applies when we’re talking about albums too. Yes, the move towards a primarily digital market has had an impact on the means and methodology behind how new albums are accessed and presented (though apparently physical sales have been rebounding quite a bit recently), but the importance of good album art still shouldn’t be understated.