(Andy Synn presents a review, and full premiere, of the new album by Minnesota’s Feral Light)
Let me tell you a bit about how premieres work here at NCS.
Generally speaking, a label (or a band) will contact us at some point in advance of the release date of whatever they want us to host – whether it’s a single, a video, or a full album stream – and ask us directly if we’d like to handle a premiere for them.
Before we say yes we have to check two things – firstly, do we have time and space in our schedule to actually do the hosting (the more lead-in time we have the better, obviously)? And, secondly, do we actually like the music enough to want to host it?
This latter question is definitely the more important of the two. After all, we only want to promote things that we honestly think are good – we do have some integrity, after all – so we need to be sure that what we’re premiering is something that’s definitely worth your time, and ours.
Every so often, however, things just seem to line up and we’ll get offered a premiere for something which we were already writing about… which is exactly what happened in the case of Psychic Contortions, the upcoming fourth album (set for release this Friday by I, Voidhanger) from Feral Light.