
Maybe this is old news to people better informed than I am, but I just discovered some very disturbing developments at Facebook. What I found is ironic. Last weekend, I used screen shots of Facebook posts by metal bands as a snapshot of the kinds of difficulties that underground bands face in attempting to continue creating music and performing. Now, it turns out that Facebook is restricting the ability of metal bands — and labels and blogs like ours — to market themselves and stay in touch with their fans through Facebook.
How long has this been going on? I haven’t yet found the answer to that question. But one thing is quite clear: When a band or a label or a blog like ours adds a post on Facebook, most of our fans who have “liked” us do not receive those posts. Here’s what I know:
NCS has a Facebook page. I add a Facebook post every time we add a post on this site, as one way of telling people we’ve done something new and ridiculous on this site (or new and awesome, in the case of posts created by the other writers). At this writing, we have 1,476 Facebook “likes” — a number that’s pitifully inadequate considering the amazing quality of our content, but still better than a poke in the eye with a sharp stick.
As the “Admin” of our Facebook page, I started noticing recently a set of statistics at the bottom of each one of our FB posts showing the number of “people reached” by each of those posts, and the percentage of all the people who “like” our page who saw the post. Since then, I’ve been looking at those stats, and the percentage has never been as high as 50%, and it’s usually less than a third of all the people who have “liked” us.
I assumed that when I added a post, it would show up in the news stream for every person on FB who had “liked” our page. When I saw those “people reached” statistics, I assumed that FB had implemented some kind of algorithm to calculate how many of those people had logged in to FB and perused their news stream. WRONG. Continue reading »








