(Right here, right now, DGR reviews the just-released debut album by Japan’s Babymetal.)

I don’t like Japanese idol music and J-pop. It’s probably one of my least favorite things out there. We often like to sit on our high horses and jaw all day about how all pop music sounds the same, how there are formulas and the artists are becoming so increasingly transparent that you can practically see the marketing department that put them together pulling the strings. Yet, Japan has been doing this for years with their pop music — consistently forming girl groups around gimmicks and novelty, as well as teaming them together in some unholy mish-mash whether they actually get along or not, singing talent aside. They’ve gotten very good at constructing groups and finding formulas and then hammering them into the ground. It’s everything I’ve despised about pop music, cranked up to eleven and made so obvious that you can’t even act like you’re being lied to. You like it because of those reasons. You know what you’re getting into from the get-go most of the time.

So when Babymetal were initially revealed — a combination of pop idol music and heavy metal, like a mad, unholy experiment consisting of throwing darts at a board to come up with another talent group to manage and grind into the ground, as if the girls weren’t human — the eye-roll was tremendous. And when the song “Doki Doki Morning” came out, the groans grew even louder. Yet, over time the group have morphed into something entirely different from the way they began, something that I’m not quite sure the management knows how to handle. Continue reading »