
This seemed as good a time as any to set out some thoughts that have been rattling around my head, but I’m doing it in the hope of getting some feedback from NCS readers — both those of you who are fans of metal and those of you who are musicians, too, to get both kinds of perspectives. Writers of other metal blogs, PR people, and even label reps sometimes stop by here, too, and those perspectives would also be useful.
So, by social media I mainly have in mind Facebook and MySpace. They serve many functions for their users, but today I’m only interested in what they have to offer metal fans and bands. As I see it, for fans, they serve three primary functions: First, they allow fans to track what the bands they like are up to (ie, news), and to interact with the bands at the same time. Second, they provide a vehicle for listening to new music. Third, they allow fans to interact with each other — and here, I’m thinking mainly about fans exchanging music recommendations and other info about bands and the scene.
For bands, social media serve goals that are connected to the functions they provide for fans: First, they give bands a way to stay connected to their fans by providing a place where they can post news items and comments and get feedback. Second, they provide a vehicle for attracting new fans — a place where they can stream their music, provide music downloads and videos, and post basic info, such as how the band started and its history to date, who’s in the band, descriptions of the music, links to other sites related to the band, etc. Third, they provide a forum where musicians can exchange ideas among themselves and make connections with each other.
When we started this blog more than a year and a half ago, MySpace was the dominant social media presence for music. For me as a budding metal blogger, it was the one place where I knew I could go and listen to virtually any band’s music. I could read their MySpace blogs for news, and I could use MySpace messaging to communicate with them. It was like one-stop “shopping”. Back then, I didn’t pay much attention to Facebook, because it just didn’t really offer much in the way of music resources. (more after the jump . . .) Continue reading »